Over 300 million daily searches per day
With over 300 million daily searches in the US, you want your brand, products and services to be noticed by this captive and growing audience. Achieving this is not easy, as search engines index billions of documents from millions of web sites. Since most people rarely go beyond the first two pages, the goal for any business is to appear on the first two pages. This location means free publicity 24x7 to a global audience.
What is Search Engine Optimization or SEO?
Search Engine Optimization or SEO, is the process of improving the volume and quality of traffic to a web site from any search engine’s natural or organic search results. The earlier or higher the site appears in the search results, the more visitors it is likely to attract. SEO provides the best long term investment of all internet marketing methods. Once you have achieved a high rank in the natural or organic search results, SEO will continue to work for you 24x7 for free. SEO is a long-term asset for your business.
How long does Search Engine Optimization take?
SEO is not a static process as search engine vendors are continuously changing their algorithms. Experienced practitioners have a set of best practices and a bag of tricks or tactics to pursue. Some can be achieved quite quickly, like keyword optimization, and others, like link building, article and blog writing, may take weeks or months. SEO is often presented as a short-term project, but ethical or white hat methods, which are the best in the long run, often take longer. It’s important to do it properly as this is a long-term asset for your business. We sometimes see sites get banned for months and longer for using illegal or black hat tactics.
What is Local Search?
SEO includes local search, which are searches involving local identifiers such as a city or other local name, or searches within Google Maps, Yahoo Maps or other mapping applications. Since the majority of consumers who search online often purchase in a store, you can increase your exposure to these shoppers and convert these shoppers into paying customers. Every brick and mortar business should consider local search as an important component of your SEO and Internet Marketing strategy.